MAC Marketing NOW Finalists Tell Their Stories
Nov 2, 2010 
Credit Union Times | By Myriam DiGiovanni
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Listerhill CU Connects with Gen Y Through Young & Free
Listerhill Credit Union tapped Young & Free to help connect with Gen Y and the community has embraced spokesperson Chris Anderson.
Developed by British Columbia-based Currency Marketing, Young & Free is a financial management program designed to engage 19-to-25-year-olds to effectively manage their money through a microsite, social media and other nontraditional media.
After an online audition, peers declared Anderson the winner due to his ability to communicate what young people really want from their financial instution in a way that resonated--through music. The reason why Young & Free works is because of its authenticity. Anderson has complete control of everything he delivers; Listerhill CU isn’t behind the scenes pulling the strings. The result is fresh, relevant news, ideas, tips and general information that the target audience can relate to.
As the winner he earned a full-time position worth $30,000 per year, a MacBook Pro computer, a Canon HD camcorder and an iPhone.
As spokesperson Anderson has been busy doing everything from writing blog posts, creating videos and producing at least one segment for the Living Young & Free Show a month to attending credit union events.
With more than $400 million in assets, the Muscle Shoals, Ala.-based credit union is one of the smallest credit unions to join the Young & Free family.
